Post Views: 2,720 Authenticity is achieved when brands are engaging deeply with audiences, building connections that feel personal, and making their customers feel heard and understood. Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’ used multiple times in keynotes and panel discussions. Authenticity has become one of the biggest buzzwords in brand, but does it mean the same as truth? When evaluating a brand’s marketing success, authenticity is arguably the most valuable metric. Yet unlike other performance indicators, such as reach and views, authenticity cannot be measured or calculated. Marketers should worry less … Continue reading Authenticity AND Truth, The Inescapable Key to Success in Marketing