Students and young people in general are known to be quite an elusive group to target. Over 90% of students globally fall into the 16-24 age group, and were brought up in a high-tech world with an abundance of information at their fingertips. With this in mind, it can often seem like a significant feat …
With the likes of Amazon presenting their bespoke ad platform, independent agencies are now not only competing with their larger counterparts, but with some of the biggest brands in the world. This, combined with consumers now expecting fully personalized marketing from the brands they interact with, has created new challenges for smaller agencies looking to …
Colombia is one of the latest countries to be added to our quarterly research into the attitudes and behaviors of global internet users. That means we’ll be speaking to 5,000 Colombians across the course of each year to place a spotlight on their digital lives and lifestyles – understanding everything from their social media, app …
Every agency knows the key to winning new business and delivering successful pitches is to know your consumer in intimate detail. But it’s not enough to rely on experience or hunches. The only way to prove to clients you truly know their audience is to use trustworthy data, and present it so that the client …
A year on from our report highlighting the trends to watch in 2018, and major industry developments have taken place, adding to the story of the trends we covered. The new kids on the block, Generation Z, have increasingly taken the place once held by millennials among marketers. Gen Z are leading the charge towards …
The roots of the social media phenomenon as a societal paradigm are fascinating. In the late 90s, the dispersion of the internet and home PCs became the new means of communication, and provided inspiration for experimentation with how we as humans connect and express ourselves. The hype was immense – as today’s older millennials will …
Many international TV channels have traditionally focused purely on affluent audiences when pitching to advertisers. But while the channels continue to be highly effective at targeting these affluent audiences, our recent study with the International Television Research Group (InTV) shows there are millions of highly valuable consumers who fall outside the top income segment, and …
This year, the spotlight is on the agency. Leading brands have conducted various studies asking questions, demanding more input into the marketing decisions typically made on their behalf. In a bid to ‘take back control’ of their budget and output, these brands are re-evaluating their approach, cutting their spend and refocusing their investment in-house. This is …
We recently rolled out our brand new strategy, set to take us to 2021. This includes some very exciting and ambitious plans that, based on forecasts, will lead us to increase our employee headcount times 10 over the coming years. To get there, we need access to a vast pool of world-class talent, which means …
The travel space is notoriously crowded, and in order to entice visitors, tourism boards need to know how to target the right people in the right way. From our latest research, here are 5 things to know about vacationers. 1. Millennials, affluent consumers and parents with children under 16 are the biggest vacationers. Specifically, 40% …