Our latest research reveals the approach of a symbolic “tipping point” in global social media usage. It’s a milestone that represents a paradigm shift for social media in general. In 2018, for the first time, our survey shows that internet users log on to social media to stay up-to-date with news as much as they …
Other peoples’ experiences and thoughts about products are an important source of information for many consumers. They can both be more relatable, since they’re written from a user perspective, and more trustworthy, since they represent independent voices. But reading reviews written for strangers is just one of the many social sources consumers refer to along …
Ephemeral content characterizes the social media landscape. Derived from the Greek word ephḗmeros, it means “lasting one day” and refers to the fast-moving, short-lived nature of content and media we see today. As a concept, it ties in with shorter attention spans, faster news cycles, and how social algorithms push viral content to the surface …
Today’s SMEs face a number of challenges that pose obstacles to growth. A recent study of 400 SME leaders revealed that some of their key challenges are: Keeping up with technological change and disruption. Inciting and delivering constant innovation to deliver results. Understanding different consumer groups, including their main motivations and brand relationships. Managing rising …
On October 31th, 2008, the pseudonymous Satoshi Nakamoto published the paper Bitcoin: A Peer-to-Peer Electronic Cash System, which would lay the groundwork for the world’s most talked about and prominent novel currency project since the creation of the euro some twenty years ago. Growing from a little-known cryptography mailing list, a discreetly registered domain, and …
It won’t be news to anyone that there’s a gender pay gap. But what might be surprising is that research finds the estimated time it’ll take for a gender balance to take place is actually increasing, not decreasing. Looking to shine a light on this issue and empower young girls to strive for careers they …
Social media is now a key channel for product research around the world. But is it being used for more than just research? With Back Friday and Cyber Week just around the corner, our latest survey on 111,899 internet users reveals how essential it is for brands to place a key focus on social to …
Every great campaign starts with an insight – an insight that tells a story about your target consumer. But the way to find that revealing insight is changing. In the world of market research, surveys are more valuable than ever because they’re ethical, they’re reliable and they allow you to go deeper. In marketing, they …
Voice assistants continue to gain momentum, but there’s still little clarity around how this new interface affects the brand-consumer relationship, and how brands need to reposition themselves in light of this. With strong chances of more growth on the horizon, stakeholders in voice tech are having to consider questions that underline its durability and monetization …
As home of the world’s largest survey on the digital consumer, we pride ourselves on being global leaders in market research. And as such, we know the survey-taking experience needs a refresh. Reaching the modern internet user is becoming more of a challenge. It takes leveraging the channels and platforms that reflect how 21st century …