A series of Advertisement messages which have a single idea or a message or a theme is called an advertising campaign. The sole purpose is the mix of integrated marketing communication. Many different combinations of media are used to promote the particular concept of advertisement. These campaigns are designed to achieve a particular set of …
Waiting time is defined as the time in which a person has to wait to acquire a specific service or action after placing a request for it. It is the time interval that is needed actually to make the request occur. Meaning of waiting time The word waiting time is used loosely in the context …
The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated and applied to the entire population attribute. Explanation: In the case of a sample survey, a small element or a sample element of the target population is selected. The term …
When it comes to utmost bliss and satisfaction, spiritual growth is considered the most crucial factor. Spiritual awakening is nothing but being aware of the self- it enables oneself to answer ‘Who am I’. – Self Actualisation is the very first step of that kind of awakening. In this post, we will be talking about …
To check the viability of any product or campaign before its actual launch in the target market or mass market, Test Marketing is used. In this post, we are going to talk about what is test marketing and why businesses need to run test marketing campaigns before launching their products in the market. So, let …
Have you ever returned a product that you bought from any site? Well, if you have, then you must have seen that there is a money-back guarantee that is provided on some of the products that you buy. Now, what is that you might wonder? The money-back-guarantee is a guarantee that is provided on some …
Steeple analysis is one of the many strategic planning tools used by organizations for their strategic positioning in the market. Most companies use the Steeple analysis method along with SWOT analysis and sometimes use the Steeple Analysis method in place of SWOT analysis. Steeple analysis is used for the study of external Macro-environmental factors. It …
Planning to start a business or being ready for a management job profile and confused how you will manage the individuals with different skills, inclinations, lifestyles and belief systems? Then Team Management strategies and their adept implementation will help you in motivating all your team members to achieve a common goal or organization objective. In …
What is Span of Control? Span of Control can be defined as the total number of direct subordinates that a manager can control or manage. The number of subordinates managed by a manager varies depending on the complexity of the work. For example, a manager can manage 4-6 subordinates when the nature of work is …
The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the sale of the product or service. In business terms, a sales pitch is usually the sales presentation designed to convince someone about a product or a service with the ultimate expected outcome being the …