Post Views: 345 Published on 04/30/2024 – Last Updated on 04/30/2024 by OTC Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges how much a customer may spend over their lifetime, allowing you to make informed decisions that will help grow your company and drive profits. For example, consider a jewelry store. Let’s assume that Customer A invests $500 in the store every month over their lifetime — this computes to $6,000 of Customer Lifetime Value (CLV). By leveraging this data, the store owner can get a better understanding … Continue reading CLV – Customer Lifetime Value