Post Views: 861 To succeed, business leaders need to establish clear goals, allocate resources, identify challenges, and set a path for growth. Still, many companies operate without a written plan.  So, what plans are vital to organizational success? A business plan is typically used to secure funding from investors, as well as to guide the company’s decision-making processes and operations. On the other hand, a marketing plan is a specific document that outlines a company’s marketing strategy, tactics, and activities. A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the … Continue reading Marketing Plan Vs. Business Plan: Why Both Help Businesses Optimize Success