Post Views: 176 Published on 02/06/2025 – Last Updated on 02/06/2025 by OTC The 4 P’s of marketing – Product, Price, Place, and Promotion – have been a cornerstone of marketing strategy for decades. If you’ve been researching marketing mix modeling solutions, you’ve probably seen a lot of references to the 4ps of marketing. But why are they so important to marketing mix modeling and what do they tell us about our marketing strategy? According to the marketing mix theory, these 4 P’s are the building blocks of any successful marketing campaign. While no strategy is a guaranteed path to … Continue reading The 4 P’s of Marketing – How to Achieve an Efficient Marketing Mix