Post Views: 3,176 In the world of digital communication, where trends come and go, email has stood the test of time. Its versatility, global reach and cost-effectiveness have made it a potent marketing tool for businesses across various sectors. In brief, Email segmentation is the process of dividing and separating email subscribers into groups or segments based on criteria using tags and segments in your email marketing platform. Email subscribers can end up in multiple segments, depending on factors like age, location, and behavior. Sending emails is not enough to drive conversions. Brands must ensure targeted messaging reaches the right … Continue reading What Is Email Segmentation, Why It Matters, How To Get It Right?