Post Views: 411 Published on 04/25/2024 – Last Updated on 04/25/2024 by OTC In the world of digital communication, where trends come and go, email has stood the test of time. Its versatility, global reach and cost-effectiveness have made it a potent marketing tool for businesses across various sectors. In brief, Email segmentation is the process of dividing and separating email subscribers into groups or segments based on criteria using tags and segments in your email marketing platform. Email subscribers can end up in multiple segments, depending on factors like age, location, and behavior. Sending emails is not enough to … Continue reading What Is Email Segmentation, Why It Matters, How To Get It Right?