Adding structured data support for Product Variants


Last Updated on 02/20/2024 by OTC

In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search.
Then, in 2023 we added support for shipping and returns structured data.
Today, we are adding structured data support for Product variants, allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results.
Providing variant structured data will also complement and enhance merchant center feeds, including automated feeds.

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