SEO

Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, …

Posted by rachelgooodmanmoore Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky. …

Posted by rosssimmonds If you’re one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your …

Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.  Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular …

Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to …

Posted by BritneyMuller There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what …

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as …

Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are …

Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too …

Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the …