Marketing - Corp. Communication
Media Pitching 101: Crafting the Perfect Media Pitch
Post Views: 678 Securing media coverage is a powerful tool for B2B success. For decades, a PR pro’s greatest shot at earning coverage ...
Marketing - Corp. Communication
Writing an Effective Email in 4 Easy Steps
Post Views: 423 Anyone can write an email, not everyone can do so effectively. Unfortunately, for the people on the receiving end, that ...
Marketing - Corp. Communication
Everything You Need to Know About B2B Buyers – The Rise of the Digital-B2B-Era
Post Views: 457 Demographics change, and with them, B2B buyers’ demands change. Since the mid-twenty-teens, Millennials have been a growing demographic in B2B ...
Marketing - Corp. Communication
[Research ] Salesforce Survey Examines the State of Marketing
Post Views: 427 Salesforce recently published the findings of its latest State of Marketing survey. The latest survey is the ninth edition of ...
Marketing - Corp. Communication
B2B Customer Retention Strategies That You Need for Your Business
Post Views: 400 A happy customer is a loyal customer. And, a loyal customer is one that will keep purchasing. For B2B companies, ...
Marketing - Corp. Communication
Why and How To Conduct a Brand Reputation Analysis
Post Views: 473 Managing reputational risk is a critical concern for businesses in today’s digital age. With the rise of social media and ...
Marketing - Corp. Communication
What is Data Mining – How to Leverage It
Post Views: 619 Data and information have become the cornerstones of sustainable growth and competitive advantage. Data mining, two words that are easily ...
