Customer Service: Aligning Marketing and Customer Service for Success

Post Views: 2,061 Customer Service as a Marketing Strategy. At any business, customer service and marketing should have a harmonious relationship. Think of ...

By OTC07/10/20250

Marketing - Corp. Communication

Running Brand Audit: Useful Steps to Evaluate Your Brand’s Health

Post Views: 1,965 Want to know how your brand is performing? It’s time to perform a health check with a brand audit Your ...

By OTC06/26/20250

Marketing - Corp. Communication

B2B Customer Retention Strategies

Post Views: 1,913 In a financially strained world, customer retention is becoming more important than ever for business-to-business (B2B) companies. We will explore ...

By OTC06/12/20250

Marketing - Corp. Communication

White Papers Are Not Dead and Still Essential for B2B Marketers

Post Views: 1,774 A white paper is an informational document issued by a company to highlight the features of a solution, product, or ...

By OTC06/05/20250

Marketing - Corp. Communication

The Power of Alignment: How to Align Your Brand and Culture

Post Views: 1,722 Align Corporate Culture with Brand Promise – Practical Tips for Ensuring Internal Values Support External Messaging Corporate values are the ...

By OTC05/28/20250