Marketing - Corp. Communication
Why and How To Conduct a Brand Reputation Analysis
Post Views: 447 Managing reputational risk is a critical concern for businesses in today’s digital age. With the rise of social media and ...
Marketing - Corp. Communication
What is Data Mining – How to Leverage It
Post Views: 588 Data and information have become the cornerstones of sustainable growth and competitive advantage. Data mining, two words that are easily ...
Marketing - Corp. Communication
Is There a New Search Engine in Town, a Real Google Competitor
Post Views: 620 Google has long reigned as the king of search engines. With more than 8.5 billion searches a day, it’s no ...
Marketing - Corp. Communication
Crafting, Implementing a CRM Strategy That Drives Sales and Loyalty
Post Views: 549 Customer relationship management (CRM) is a term that refers to practices, strategies, and technologies that companies normally implement. It’s necessary ...
Marketing - Corp. Communication
Turn Mobile-Friendly B2B Websites Into Mobile-Responsive Marketing Tools
Post Views: 502 The mobile-first website movement has been a key ranking strategy since pre-2015. Website browsing trends had begun to flip: desktop ...
Marketing - Corp. Communication
History of Google Algorithm Updates & SERP Changes
Post Views: 665 Two and half decades have passed, and today’s Google looks very different from the Google of 1998. We’ve seen countless ...
Marketing - Corp. Communication
Brand Attributes and Importance in Branding
Post Views: 412 Brand Attributes are the core values that define the overall nature of the company and represent the essence of the ...
