Marketing - Corp. Communication
Key Differences Between Active and Passive Marketing
Post Views: 459 Active marketing refers to tactics in which organizations actively engage with clients via direct communication channels. On the other hand, ...
Marketing - Corp. Communication
Offline Marketing, Strategies and Advantages
Post Views: 445 Offline marketing is used to refer to that type of marketing strategy in which the adverts of a product is ...
Marketing - Corp. Communication
Effective Strategies To Increase Customer Lifetime Value
Post Views: 353 Customer lifetime value (CLV) is a crucial metric that estimates a customer’s total revenue or profit throughout their relationship with ...
Global CyberSecurity
Email Marketing and Security – Have You Set Up DMARC Yet?
Post Views: 434 Email marketing is full of obscure acronyms that can be confusing to understand, and DMARC is no exception. Domain-based Message ...
Marketing - Corp. Communication
Branding – Why and How to Build an Effective ‘Brand Bible’
Post Views: 614 A Brand Bible is the definitive source for a company’s brand design, treatments, and fundamentals. A brand bible isn’t just ...
Marketing - Corp. Communication
Product Launches Could Be Easier Than You Think
Post Views: 347 Product launches belong to the late phase of the New Product Development (NPD) process. There are 3 phases to the ...
Marketing - Corp. Communication
What About a Genuine and Efficient Communication Plan?
Post Views: 347 Obviously a genuine Communication Plan will ease your Company communication! “Good communication is good business”. Communication plans define what information ...
