How to Create an Effective Customer Experience Strategy

Post Views: 1,743 These fundamental steps to a customer experience strategy will help sure long-term loyalty for your customers. Organizations know they need ...

By OTC02/27/20250

Marketing - Corp. Communication

Shareholder vs. Stakeholder, What’s the Difference?

Post Views: 1,727 The terms “stakeholder” and “shareholder” are often used interchangeably in the business environment. Looking closely at the meanings of stakeholder ...

By OTC02/20/20250

Marketing - Corp. Communication

The 4 R’s of Marketing – Four Key Components to Achieve Success

Post Views: 1,677 Right Customer. Right Message. Right Channel. Right Time. Now, more than ever before, we as marketers need to shift our ...

By OTC02/13/20250

Marketing - Corp. Communication

The 4 P’s of Marketing – How to Achieve an Efficient Marketing Mix

Post Views: 1,809 The 4 P’s of marketing – Product, Price, Place, and Promotion – have been a cornerstone of marketing strategy for ...

By OTC02/06/20250

Marketing - Corp. Communication

Essentials to Include to Create an Effective Event Marketing Calendar

Post Views: 1,558 Marketing your event effectively requires careful planning, coordination, and a clear strategy. Many marketing departments plan and execute a variety ...

By OTC01/30/20250