Marketing - Corp. Communication
Product Launches Could Be Easier Than You Think
Post Views: 411 Product launches belong to the late phase of the New Product Development (NPD) process. There are 3 phases to the ...
Marketing - Corp. Communication
What About a Genuine and Efficient Communication Plan?
Post Views: 552 Obviously a genuine Communication Plan will ease your Company communication! “Good communication is good business”. Communication plans define what information ...
Marketing - Corp. Communication
CLV – Customer Lifetime Value
Post Views: 1,745 Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges ...
Marketing - Corp. Communication
OmniChannel Marketing Is the Secret to a Customer-Centric Strategy
Post Views: 873 OmniChannel Marketing adopts a customer-centric approach. This method integrates all the available media channels to create a seamless and unified ...
Marketing - Corp. Communication
In-House Marketing Vs. Agency, Disadvantages and Benefits
Post Views: 859 When it comes to marketing, businesses are plagued by a never-ending quandary – whether to hire an in-house marketer or ...
Marketing - Corp. Communication
What Is Email Segmentation, Why It Matters, How To Get It Right?
Post Views: 2,367 In the world of digital communication, where trends come and go, email has stood the test of time. Its versatility, ...
Global CyberSecurity
For Small Businesses, Cyber-Attacks Can be Devastating. Are you ready?
Post Views: 851 Cyber-attacks are becoming increasingly common, in particular those targeting small and medium-sized enterprises. While we mostly hear about data breaches, ...
