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Marketing - Corp. Communication

Developing a Strong B2B Marketing Plan in a Volatile Environment

Post Views: 1,438 Recession rumblings. Inflation. Market volatility. Businesses of all sizes and across all industries are navigating a seemingly endless onslaught of ...

By OTC09/24/20240

Marketing - Corp. Communication

Media Pitching 101: Crafting the Perfect Media Pitch

Post Views: 1,235 Securing media coverage is a powerful tool for B2B success. For decades, a PR pro’s greatest shot at earning coverage ...

By OTC09/18/20240

Marketing - Corp. Communication

Writing an Effective Email in 4 Easy Steps

Post Views: 857 Anyone can write an email, not everyone can do so effectively. Unfortunately, for the people on the receiving end, that ...

By OTC09/10/20240

Marketing - Corp. Communication

Everything You Need to Know About B2B Buyers – The Rise of the Digital-B2B-Era

Post Views: 795 Demographics change, and with them, B2B buyers’ demands change. Since the mid-twenty-teens, Millennials have been a growing demographic in B2B ...

By OTC08/21/20240

Marketing - Corp. Communication

[Research ] Salesforce Survey Examines the State of Marketing

Post Views: 752 Salesforce recently published the findings of its latest State of Marketing survey. The latest survey is the ninth edition of ...

By OTC08/20/20240

Marketing - Corp. Communication

B2B Customer Retention Strategies That You Need for Your Business

Post Views: 728 A happy customer is a loyal customer. And, a loyal customer is one that will keep purchasing. For B2B companies, ...

By OTC08/19/20240

Marketing - Corp. Communication

Why and How To Conduct a Brand Reputation Analysis

Post Views: 803 Managing reputational risk is a critical concern for businesses in today’s digital age. With the rise of social media and ...

By OTC07/17/20240

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