Customer-Centric Marketing and Behavior Fuel Long-Term Loyalty and Success

Post Views: 1,119 Building brand loyalty starts with trust. Here is how to turn customers into advocates, increase Lifetime-Value and protect your Company ...

By OTC10/17/20240

Marketing - Corp. Communication

The AIDAS Theory of Selling

Post Views: 995 AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS selling theory is a strategy that businesses use to ...

By OTC10/09/20240

Marketing - Corp. Communication

Turning Negative Online Reviews Into Business Opportunities

Post Views: 1,371 When a poor review garners a lot of attention, it’s more than enough to discourage potential customers from engaging with ...

By OTC09/30/20240

Marketing - Corp. Communication

Mastering B2B Video Marketing: Types of Videos that Drive a Marketing Strategy Success

Post Views: 3,862 Video marketing is crucial in the 21st Century, with diverse formats like short-form, explainer and testimonial videos driving engagement across ...

By OTC09/26/20240

Marketing - Corp. Communication

Developing a Strong B2B Marketing Plan in a Volatile Environment

Post Views: 1,493 Recession rumblings. Inflation. Market volatility. Businesses of all sizes and across all industries are navigating a seemingly endless onslaught of ...

By OTC09/24/20240