Imagine a lonely person who’s looking for romantic companionship, so they turn to the internet. Picture someone who’s terribly anxious for news about an online payment that will ease their paycheck-to-paycheck existence. Or perhaps you’ve known an individual with such limited technical skills and financial resources, they’re always browsing for the cheapest IT provider possible.
These are people who easily merit our empathy. We understand their situations and how they must be feeling.