Marketing - Corp. Communication

5 Questions PR Pros Must Ask in a Crisis


Published on 04/08/2024 – Last Updated on 04/08/2024 by OTC

Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention a destruction of public trust. To top it off, brand turmoil can be a make or break moment for your career. Because every shred of time is important during a crisis, you need to use data to make agile, strategic decisions.

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