Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn’t stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

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Meet fellow attendees and don’t miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we’ve got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl
A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren’t relevant — and won’t move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I’ll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we’ll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics
The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a “free audit” another agency did for them? Let’s talk about it. In this session, we’ll uncover the value of audits and how they can (and should) be conducted with integrity. It’s time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101
The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing
Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there’s no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz
Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point
Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They’re likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let’s modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule
The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they’ve done it by developing an emotional connection with that audience. These days, it’s more about building a community around your brand, rather than simply having clients. We’ll explore the power of brand psychology that’s been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber
Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc
To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients’ Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility
Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we’ll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify
The Content Refresh: How to Do More With Less

No matter where you work, there’s something we all seem to have a shortage of… time. Combine that with ambitious traffic KPIs and you’ll quickly realize that a 100% new content strategy isn’t sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive
From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant
The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: “How do you handle faceted navigation when it comes to SEO?”

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you’re in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency
Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers
Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz
Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz
Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing
Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.

Shannon McGuirk

Client Services and Delivery Director | Aira
Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you’re a digital PR, it doesn’t really matter.”
“You’re asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you’re seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she’s going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz
The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive
The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

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