Marketing - Corp. Communication

Boomerang Effect – Definition, Theory and Examples


Published on 04/08/2024 – Last Updated on 04/08/2024 by OTC

The boomerang effect is the opposite or negative outcome of an attempted attitude change. It occurs when you receive the unintended consequence of your effort to persuade someone that lets you face a contrary position.

For example, if you try to change the prejudices of a community aggressively and it drives community people to harden their prejudiced stance then this would be the result of the boomerang effect or negative attitude change.

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