Marketing - Corp. Communication

Calculate your Site Bounce Rate?


Published on 04/08/2024 – Last Updated on 04/08/2024 by OTC

When a website is created for a brand, the main aim is to attract traffic on the website. The advertisers and the brand owner take so many steps and make so many strategies in order to increase traffic on the website. In doing so, it is important to keep track of a number of things that can help in measuring a number of elements such as the behavior of the visitors, their reactions, and so on. Measuring these elements can help the site owners to work on them even more in order to get even better results. Among various terms that are being used in digital marketing, one of the most common ones is the bounce rate. Knowing how to calculate bounce rate will decide the success of your marketing campaign.

Bounce rate is also said to be the easiest one to understand even by someone who is not much aware of digital marketing and in this post, we will be diving deep into its world and understand its key idiosyncrasies and significance.

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