Marketing - Corp. Communication
Customer-Centric Marketing and Behavior Fuel Long-Term Loyalty and Success
Post Views: 439 Building brand loyalty starts with trust. Here is how to turn customers into advocates, increase Lifetime-Value and protect your Company ...
Marketing - Corp. Communication
The AIDAS Theory of Selling
Post Views: 326 AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS selling theory is a strategy that businesses use to ...
Marketing - Corp. Communication
Turning Negative Online Reviews Into Business Opportunities
Post Views: 741 When a poor review garners a lot of attention, it’s more than enough to discourage potential customers from engaging with ...
Marketing - Corp. Communication
Mastering B2B Video Marketing: Types of Videos that Drive a Marketing Strategy Success
Post Views: 2,879 Video marketing is crucial in the 21st Century, with diverse formats like short-form, explainer and testimonial videos driving engagement across ...
Marketing - Corp. Communication
Developing a Strong B2B Marketing Plan in a Volatile Environment
Post Views: 819 Recession rumblings. Inflation. Market volatility. Businesses of all sizes and across all industries are navigating a seemingly endless onslaught of ...
Marketing - Corp. Communication
Media Pitching 101: Crafting the Perfect Media Pitch
Post Views: 606 Securing media coverage is a powerful tool for B2B success. For decades, a PR pro’s greatest shot at earning coverage ...
Marketing - Corp. Communication
Writing an Effective Email in 4 Easy Steps
Post Views: 338 Anyone can write an email, not everyone can do so effectively. Unfortunately, for the people on the receiving end, that ...
