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Marketing - Corp. Communication

Best AI Moments that Changed Marketing in 2025

Post Views: 393 The adoption of Artificial Intelligence (AI) in digital marketing has exploded. Leading marketers use AI tools to boost productivity, streamline ...

By OTC12/18/20250

Marketing - Corp. Communication

You Need to Create a Media Kit That Gets Results

Post Views: 411 A media kit is a public relations tool that compiles everything a potential collaborator may need to know about working ...

By OTC12/11/20250

Marketing - Corp. Communication

The KPIs That Actually Matter in Social Media Marketing

Post Views: 405 Beyond Likes and Shares… Social media KPIs are the specific metrics you choose to measure progress toward a clear goal. ...

By OTC12/04/20250

Marketing - Corp. Communication

9 Common Mistakes to Avoid to Make Marketing Automation Work Efficiently

Post Views: 360 Marketing automation has become an essential component of B2B business. One of the biggest challenges when implementing a Marketing automation ...

By OTC11/27/20250

Marketing - Corp. Communication

Content Marketing Strategy and Goals that Drive Results

Post Views: 351 In today’s crowded digital landscape, a robust content marketing strategy is no longer a luxury but a necessity. Gone are ...

By OTC11/20/20250

Marketing - Corp. Communication

New Rules, New Times, New Buyers, How to Stay Relevant To Your B2B Customers

Post Views: 419 The talk about being “customer-focused” is everywhere in the business world. It’s a term we hear frequently and there’s hardly ...

By OTC11/13/20250

Marketing - Corp. Communication

How To Calculate Engagement Rate On Your Website

Post Views: 540 If your communication were a ship, the engagement rate would be both its barometer and its compass. A barometer, because ...

By OTC11/06/20250

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