Marketing - Corp. CommunicationSEO

Making SEO and Social Media Marketing Work Together for The Best Visibility, Results


Published on 04/09/2024 – Last Updated on 04/10/2024 by OTC

Social Media Marketing (SMM) and Search Engine Optimization (SEO) — two digital marketing powerhouses that seem detached from one another.

But are they really independent as they appear? Or could they be the dynamic duo your business needs?

Social Media Marketing vs. SEO

Social media platforms, such as Facebook, Instagram or X , index content or posts and enable users to discover new content, brands or products that could pique their interest, without having to leave the app. On the other hand, SEO helps you draw traffic from individuals actively seeking answers or phrases related to your business through search engines like Google.

A Look Into the Value of Social Media for SEO

While indirect, the relationship between social media and SEO ranking is significant. Social media doesn’t directly contribute to SEO ranking signals, but the links shared across social platforms lead to increased search visibility, driving more traffic to your website.

Such an uptick in traffic and engagement serves as social signals to search engines like Google that your website provides valuable content, potentially improving your SEO ranking signals as a result. What’s more, a solid social media presence helps in building customer loyalty, with positive customer interactions leading to higher organic search rankings.

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