Marketing - Corp. Communication

Product Launches Could Be Easier Than You Think


Published on 05/03/2024 – Last Updated on 05/03/2024 by OTC

Product launches belong to the late phase of the New Product Development (NPD) process.

There are 3 phases to the NPD process:

  • It starts with a simple idea.
  • The idea is then further developed and becomes an actual product.
  • The final step in this complex process is the product market launch.

On paper, product launches seem deceptively simple—you brainstorm a great product, set a game plan and, with a few adjustments, set a successful launch in motion. But anyone who has managed a product launch knows the reality is far more complex. Unexpected obstacles can pop up, causing delays and budget overruns, and threatening strategic objectives. But with the right strategies and insights, you can effectively solve these challenges and drive consistent, successful launches.

The main goal of the product launch process is to raise brand awareness and build anticipation in target customers, which will ultimately result in making sales and earning a profit.

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Make every launch count

You can have the best product in the world, but if you don’t know how to structure an effective launch, it might land flat with your target customers. By identifying and solving the common challenges you’re facing in your product launches, you can ensure that each launch leads to greater innovation and success.


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