Marketing - Corp. Communication

What About a Genuine and Efficient Communication Plan?


Published on 05/02/2024 – Last Updated on 05/02/2024 by OTC

Obviously a genuine Communication Plan will ease your Company communication! “Good communication is good business”.

Communication plans define what information should be communicated, who should receive that information, when that information should be delivered, where (e.g., email, social media, mail) communication will be shared, and how those communications will be tracked and analyzed.

The communication plan is an indispensable tool to effectively deliver your message to your audience. It’s the plan, par excellence, for all of your communication actions for the year. It’s your “navigation plan” which will set your course and all of the steps required to arrive safe and sound. No less!

That said, before settling into the task, be sure that the core of your project is well defined and that its foundations are solid: a detailed diagnostic (market study, competition, SWOT, positioning) and a sharp brand identity (vision, mission, values, value proposition, slogan and branding) provide the basic skeleton for successful communication.

To completely convince you, here are the main benefits of a well-designed communication plan:

  • When you first start, ideas burst forth and you tend to go off in all directions. Your communication plan well help you structure ideas and focus them on the target audience.
  • Since you have to build everything, planning out your communication will push you to define your “common thread” and ensure that the communication is consistent and logical over time.
  • Listing the communication actions and tying them to precise objectives will allow you to step back and select the most relevant actions and the most effective strategy and to readjust your aim if required.
  • Thanks to an evaluation of the results, you will be able to maximize your return on investment and optimize your communication spending over time.
  • A communication plan provides you with an overall vision of your communication over a given period (generally: one year) and greatly facilitates its organization.

In summary, even if you’re raring to create content right away, taking the time upstream to sit and calmly reflect on your communication plan will help you save time later! Convinced? Not yet? So, follow this guide and discover the eight essential questions for an explosive communication plan!


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Ready to explore statistics and tables full of numbers? Granted, this isn’t the most exciting part. That said, taking the time to cross-reference results with your communication actions will provide a lot of lessons. What will you do differently next time to increase the impact?

It’s worth it!

Take the time to gather all items in a communication plan to get a clear picture: objective, target, message, strategy, channels, timing, budget and results.

Depending on your project and your skills, don’t hesitate to ask for help. You can contact a consulting firm to help you develop your communication plan. And you can also work with more technical groups to execute the plan: graphic artists, web developers, printers, etc.

Two tips in this respect:

  • Everything doesn’t have to be perfect the first time around. You can start off small and define the thresholds above which you will use the services of a graphic artist or a web designer.
  • You should have a precise understanding of what you’re delegating and what it implies for the future. Develop very clear guidelines. For example, what if you want to add more functionality to your site later on? Will you be dependent on your web designer for ever?


  • Take the time upstream to save time later! Sitting down and thinking through your communication plan may seem like a difficult or negligible task. However, it will save you an enormous amount of energy! Hold tight and stay the course.
  • Always remember: “Who am I speaking with?”  Yes, we speak to people, even if they seem to be at the other end of intergalactic space! Those people have limited knowledge about your project. Avoid jargon and complicated words.
  • Go all the way by cross-referencing your results and strategy. That’s how we learn and progress.


For More and Moving Ahead…
Talk to PHMC GPE Team !



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