Branding – Why and How to Build an Effective ‘Brand Bible’

Post Views: 1,153 A Brand Bible is the definitive source for a company’s brand design, treatments, and fundamentals. A brand bible isn’t just ...

By OTC05/06/20240

Marketing - Corp. Communication

Product Launches Could Be Easier Than You Think

Post Views: 920 Product launches belong to the late phase of the New Product Development (NPD) process. There are 3 phases to the ...

By OTC05/03/20240

Marketing - Corp. Communication

What About a Genuine and Efficient Communication Plan?

Post Views: 1,241 Obviously a genuine Communication Plan will ease your Company communication! “Good communication is good business”. Communication plans define what information ...

By OTC05/02/20240

Marketing - Corp. Communication

CLV – Customer Lifetime Value

Post Views: 2,456 Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges ...

By OTC04/30/20240

Marketing - Corp. Communication

OmniChannel Marketing Is the Secret to a Customer-Centric Strategy

Post Views: 1,539 OmniChannel Marketing adopts a customer-centric approach. This method integrates all the available media channels to create a seamless and unified ...

By OTC04/29/20240