Global CyberSecurity
Email Marketing and Security – Have You Set Up DMARC Yet?
Post Views: 922 Email marketing is full of obscure acronyms that can be confusing to understand, and DMARC is no exception. Domain-based Message ...
Marketing - Corp. Communication
Branding – Why and How to Build an Effective ‘Brand Bible’
Post Views: 641 A Brand Bible is the definitive source for a company’s brand design, treatments, and fundamentals. A brand bible isn’t just ...
Marketing - Corp. Communication
Product Launches Could Be Easier Than You Think
Post Views: 383 Product launches belong to the late phase of the New Product Development (NPD) process. There are 3 phases to the ...
Marketing - Corp. Communication
What About a Genuine and Efficient Communication Plan?
Post Views: 530 Obviously a genuine Communication Plan will ease your Company communication! “Good communication is good business”. Communication plans define what information ...
Marketing - Corp. Communication
CLV – Customer Lifetime Value
Post Views: 1,716 Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges ...
Marketing - Corp. Communication
OmniChannel Marketing Is the Secret to a Customer-Centric Strategy
Post Views: 850 OmniChannel Marketing adopts a customer-centric approach. This method integrates all the available media channels to create a seamless and unified ...
Marketing - Corp. Communication
In-House Marketing Vs. Agency, Disadvantages and Benefits
Post Views: 836 When it comes to marketing, businesses are plagued by a never-ending quandary – whether to hire an in-house marketer or ...
