Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million …
Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went …
Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers …
Posted by MrLukeCarthy From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and …
Posted by MiriamEllis Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold. Winter weather and long lines will be braved, traffic endured, …
Posted by ryanwashere A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. …
Posted by Dr-Pete If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place. Borrowed from journalism, the inverted pyramid method …
Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking …
Posted by KristinTynski Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image …
Posted by HeatherPhysioc Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your clients in this week’s Whiteboard Friday presented by Heather Physioc. …