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Email Marketing and Security – Have You Set Up DMARC Yet?


Published on 05/07/2024 – Last Updated on 05/07/2024 by OTC

Email marketing is full of obscure acronyms that can be confusing to understand, and DMARC is no exception.

Domain-based Message Authentication, Reporting & Conformance or DMARC is an email security measure that protects your domain against hacker attacks. We’ll explain DMARC here and how it’ll help you control email deliverability and protect your brand reputation. Still with us? Let’s dive into.

DMARC adoption is more important than ever following Google’s and Yahoo’s latest mandates for large email senders. This Tech Tip outlines what needs to be done to enable DMARC on your domain. For cybersecurity professionals in email security and anti-phishing, the beginning of 2024 marked the start of an evolution.

In January, adoption of the email standard for protecting domains from spoofing by fraudsters — Domain-based Messaging Authentication, Reporting and Conformance, or DMARC — became a necessity as companies prepared for the enforcement of mandates by email giants Google and Yahoo. DMARC uses a domain record and other email-focused security technologies to determine whether an email comes from a server authorized to send messages on behalf of a particular organization.

What is DMARC in Email?

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